Question 1

Who is the author of the chapter 'Upbhoktavad ki Sanskriti'?

Accepted Answer

The author of the chapter 'Upbhoktavad ki Sanskriti' is Shyama Charan Dubey. He is a well-known sociologist and writer who has analyzed the impact of modern consumer culture on society.

Question 2

According to the author, what is gradually changing our lifestyle?

Accepted Answer

According to the author, our lifestyle is gradually changing due to the spread of a new consumerist culture, where consumption and material goods have become the center of life.

Question 3

What has become the new philosophy of life in the consumerist culture?

Accepted Answer

In the consumerist culture, 'bhog hi sukh hai' (consumption is happiness) has become the new philosophy of life, meaning accumulation of goods and luxury is considered the ultimate goal.

Question 4

What is being advertised heavily in the new culture according to the text?

Accepted Answer

In the new culture, luxury items, cosmetics, branded clothes, and lifestyle products are being heavily advertised to create artificial needs among people.

Question 5

How do advertisements influence the common consumer?

Accepted Answer

Advertisements influence consumers by creating a psychological illusion that owning a particular product will enhance their social status, happiness, and overall personality.

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